Strategy and Tactics of Pricing A Guide to Profitable Decision Making

"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holdenthese guys know their stuff and it works!" Guy Kawasaki, CEO, Garage Technology Ventures "For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." Eric G. Mitchell, President, The Professional Pricing Society "Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University "An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." Dan Nimer, President, DNA GroupNagle, Thomas T. is the author of 'Strategy and Tactics of Pricing A Guide to Profitable Decision Making', published 2001 under ISBN 9780130262486 and ISBN 013026248X.