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9780273688402

Strategies For e-Business Creating Value Through Electronic And Mobile Commerce

Strategies For e-Business Creating Value Through Electronic And Mobile Commerce
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Product details

  • ISBN-13: 9780273688402
  • ISBN: 0273688405
  • Publication Date: 2004
  • Publisher: FT Press

AUTHOR

Jelassi, Tawfik, Enders, Albrecht

SUMMARY

Based on extensive research, this textbook provides the reader with strategic frameworks and 22 original real-world case studies analysing how companies have developed and implemented electronic and mobile commerce strategies.Jelassi, Tawfik is the author of 'Strategies For e-Business Creating Value Through Electronic And Mobile Commerce', published 2004 under ISBN 9780273688402 and ISBN 0273688405.

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