Strategic Retail Management Text and International Cases

"Strategic Retail Management -- Text and International Cases" is devoted to the dynamic development of retailing. The various strategy concepts adopted by retailing companies and their implementation in practice are at the core of the book. This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 15 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. Internationally known retail companies are used as examples to facilitate an understanding of what is involved in strategic retail management and to present some best practices.Zentes, Joachim is the author of 'Strategic Retail Management Text and International Cases', published 2007 under ISBN 9783834902870 and ISBN 383490287X.