Strategic Planning

[!front cover!] Strategic Planning How to Deliver Maximum Value Through Effective Business Strategy Robert Wittmann & Matthias Reuter [!spine!] Strategic Planning Wittmann & Reuter [!insert KP logo!] [!inside front flap!] In order to develop and implement a successful business strategy, it is necessary for strategic planners to overcome certain challenges. Investors and senior management will have to be convinced that there is a sound business model that will succeed in the marketplace. Internal and external customers must be satisfied: there should be company-wide enthusiasm to realize corporate goals, and the "product" has to outperform its competitors. Strategic partnerships must be profitable. Strategic Planning is a thorough guide, written by two experts in strategy and innovation. It will enable business leaders to meet the challenges that face them when formulating business strategy, and will provide them with straightforward guidance and tips when they come to put together their business plan. This must-have new title helps strategic leaders to recognize the excellent opportunities in their corporate environment and to put those opportunities into practice effectively and flexibly. Only then will they be able to lead their organization to lasting success. [!inside back flap!] Professor Robert G Wittmann is Professor of Innovation Management at Ingolstadt University of Applied Sciences and partner in ADDventure Consulting GmbH. He has been involved in the concept development and implementation of value-based strategies in a large number of projects for international clients such as Audi, Metro, Siemens and Thyssen-Krupp. Wittmann also advises companies during their start-up and growth phases, and promotes the ongoing creation of an entrepreneurship network along with partners from the worlds of science, business and economic development. Dr Matthias P Reuter began his career in Visual Merchandising and later became involved in the launch and development of a marketing consultancy. His focus in economic research is on strategy implementation. As a Senior Consultant for Strategy and Finance, he has been responsible for various implementation projects at Siemens in the fields of strategic management, business planning, and mergers and acquisitions. Reuter is currently Head of Strategy, Sales and Finance in Siemens AG's Training and Education Division, realizing corporate performance programmes. [!back cover!] "In today's global competitive environment, ensuring sustainable value creation and providing answers to the most urgent questions of the 21st century are imperative. Business leaders can turn to Strategic Planning for comprehensive guidance in developing the business strategies and business models that successfully meet these challenges." Dr Horst J Kayser, Chief Strategy Officer, Siemens AG "Strategic thinking and acting is an important capability for today's business leaders developing their competitive advantages. Growing skills to bring strategies alive by setting up clear goals, concrete actions and definite consequences isWittmann, Robert is the author of 'Strategic Planning' with ISBN 9780749452339 and ISBN 0749452331.