Strategic Planning for the Real Estate Manager

This completely updated edition incorporates the breakthrough concept of strategic intent into the strategic planning process. Strategic intent helps the manager to focus on a company's ultimate objective in order to guide the company towards success. Reyhons shows managers the hows, whens & whys of creating an overall strategy - envisioning the future of a company & improving the bottom line. With this book managers will learn to identify "loose bricks" in their competitor's structure & learn to use those weaknesses to their own advantage. Managers will also learn "judo" techniques - using a competitors own benefits against them - to attain improved market share. With the focused intent & strategic plan presented in this text, real estate office managers will surpass their competitors & achieve greater success in the marketplace. In addition to the newest techniques in strategic planning, the text includes easy-to-use planning formats & performance monitoring charts to track activity.Reyhons, Kenneth is the author of 'Strategic Planning for the Real Estate Manager', published 1993 under ISBN 9780913652787 and ISBN 0913652784.