1957956
9780324232554
First analyze, then strategize. STRATEGIC PLANNING: A PRACTICAL GUIDE FOR COMPETITIVE SUCCESS and its accompanying spreadsheets CD-ROM gives you all the information on the formulation phase of the strategic management process in single-service firms. Then you'll test your ideas and "work the numbers" to see if you're on the right track. Because it's both practical and easy-to-use, this is the business strategy textbook that not only prepares you for your next job, it's also a big help during test time as well.Abraham, Stanley Charles is the author of 'Strategic Planning A Practical Guide for Competitive Success', published 2005 under ISBN 9780324232554 and ISBN 0324232551.
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