Name: Strategic Newspaper Management
Author: Fink, Conrad C.
ISBN: 9780023377310

by Fink, Conrad C.

by Fink, Conrad C.

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ISBN-13: 9780023377310
ISBN: 0023377313
Publication Date: 1995
Publisher: Allyn & Bacon, Incorporated

AUTHOR

Fink, Conrad C.

SUMMARY

The book is a how-to-do-it guide for readers contemplating careers as editors and managers of newspapers that are competitively positioned for the twenty- first century.STRATEGIC NEWSPAPER MANAGEMENT demonstrates how to analyze a newspaper market, assess print and electronic competition, and interpret industry trends.Fink, Conrad C. is the author of 'Strategic Newspaper Management', published 1995 under ISBN 9780023377310 and ISBN 0023377313.

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