5889547
9780750682718
Strategic Marketing
by Drummond, Graeme, Ensor, John, Ashford, Ruth
458959
About this item
- Condition: New
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- Comments: New. In shrink wrap. Looks like an interesting title!
370333
About this item
- Condition: Good
- Provider: Bonita
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- Comments: Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Product details
- ISBN-13: 9780750682718
- ISBN: 075068271X
- Publication Date: 2008
- Publisher: Elsevier Science & Technology Books
AUTHOR
SUMMARY
This text cuts through the complexity and jargon surrounding the subject and provides readers with a clear and concise guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions.Drummond, Graeme is the author of 'Strategic Marketing', published 2008 under ISBN 9780750682718 and ISBN 075068271X.
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