Name: Strategic Marketing
Price: 184.69 USD
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ISBN: 9780073381008

by Cravens, David W., Piercy, Nigel F.

by Cravens, David W., Piercy, Nigel F.

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ISBN-13: 9780073381008
ISBN: 0073381004
Edition: 9
Publication Date: 2008
Publisher: McGraw-Hill Companies, The

AUTHOR

Cravens, David W., Piercy, Nigel F.

SUMMARY

David W. Cravens is Emeritus Professor of Marketing in the M. J. Neely School of Business at Texas Christian University.Cravens, David W. is the author of 'Strategic Marketing', published 2008 under ISBN 9780073381008 and ISBN 0073381004.

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