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9780073381008
Strategic Marketing
by Cravens, David W., Piercy, Nigel F.
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- Comments: . . All orders9781501153198 guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofi t job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
Product details
- ISBN-13: 9780073381008
- ISBN: 0073381004
- Edition: 9
- Publication Date: 2008
- Publisher: McGraw-Hill Companies, The
AUTHOR
SUMMARY
David W. Cravens is Emeritus Professor of Marketing in the M. J. Neely School of Business at Texas Christian University.Cravens, David W. is the author of 'Strategic Marketing', published 2008 under ISBN 9780073381008 and ISBN 0073381004.
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