Strategic Marketing: Planning and Control, Second Edition (Chartered Institute of Marketing)

Name: Strategic Marketing: Planning and Control, Second Edition (Chartered Institute of Marketing)
Price: 41.95 USD
Availability: OutOfStock
ISBN: 9780750652360

by Ruth Ashford, John Ensor, Graeme Drummond

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ISBN-13: 9780750652360
ISBN: 0750652365
Edition: 2
Publication Date: 2001
Publisher: Butterworth-Heinemann

AUTHOR

Ruth Ashford, John Ensor, Graeme Drummond

SUMMARY

This text cuts through the complexity and jargon surrounding the subject and provides readers with a clear and concise guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions.Ruth Ashford is the author of 'Strategic Marketing: Planning and Control, Second Edition (Chartered Institute of Marketing)', published 2001 under ISBN 9780750652360 and ISBN 0750652365.

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