137997
9780072514827
Strategic Marketing Management Cases
by Cravens, David W., Lamb, Charles W., Crittenden, Victoria L.
512607
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- Condition: Good
- Provider: gotextbooks sales Contact
- Provider Rating: 60%
- Ships From: Little Rock, AR
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496390
List Price
Discount
90% Off
You Save
$114.69
About this item
- Condition: Acceptable
- Provider: GoTextbooks Contact
- Provider Rating: 77%
- Ships From: Little Rock, AR
- Shipping: Standard
Product details
- ISBN-13: 9780072514827
- ISBN: 0072514825
- Publication Date: 2001
- Publisher: McGraw-Hill College
AUTHOR
SUMMARY
Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.Cravens, David W. is the author of 'Strategic Marketing Management Cases', published 2001 under ISBN 9780072514827 and ISBN 0072514825.
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