5329440
9781844800001
Adopting a process-based approach that draws heavily on Business Process Re-Engineering (BPR), this book integrates marketing with other aspects of management such as strategy, organizational theory, strategic financial management and management accounting.Moutinho, Luiz is the author of 'Strategic Marketing Management A Process Based Approach', published 2007 under ISBN 9781844800001 and ISBN 1844800008.
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