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9781844800001

Strategic Marketing Management A Process Based Approach

Strategic Marketing Management A Process Based Approach
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Product details

  • ISBN-13: 9781844800001
  • ISBN: 1844800008
  • Edition: 1
  • Publication Date: 2007
  • Publisher: Cengage Learning

AUTHOR

Moutinho, Luiz, Southern, Geoff

SUMMARY

Adopting a process-based approach that draws heavily on Business Process Re-Engineering (BPR), this book integrates marketing with other aspects of management such as strategy, organizational theory, strategic financial management and management accounting.Moutinho, Luiz is the author of 'Strategic Marketing Management A Process Based Approach', published 2007 under ISBN 9781844800001 and ISBN 1844800008.

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