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2119619

9780071450935

Strategic Marketing Management A Means-End Approach

Strategic Marketing Management A Means-End Approach
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  • Comments: New Book Original US edition, We Ship to PO BOX Address also.
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Product details

  • ISBN-13: 9780071450935
  • ISBN: 0071450939
  • Publication Date: 2005
  • Publisher: McGraw-Hill Companies, The

AUTHOR

Parry, Mark E.

SUMMARY

Mark E. Parry has served as a course head of the MBA first-year marketing course and the second-year marketing strategy elective at the University of Virginia's Darden School of BusinessParry, Mark E. is the author of 'Strategic Marketing Management A Means-End Approach', published 2005 under ISBN 9780071450935 and ISBN 0071450939.

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