Strategic Marketing Management A Means-End Approach

Name: Strategic Marketing Management A Means-End Approach
Author: Parry, Mark E.
ISBN: 9780071450935

by Parry, Mark E.

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ISBN-13: 9780071450935
ISBN: 0071450939
Publication Date: 2005
Publisher: McGraw-Hill Companies, The

AUTHOR

Parry, Mark E.

SUMMARY

Mark E. Parry has served as a course head of the MBA first-year marketing course and the second-year marketing strategy elective at the University of Virginia's Darden School of BusinessParry, Mark E. is the author of 'Strategic Marketing Management A Means-End Approach', published 2005 under ISBN 9780071450935 and ISBN 0071450939.

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