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9780131753723

Strategic Marketing for Non-profit Organizations

Strategic Marketing for Non-profit Organizations
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Product details

  • ISBN-13: 9780131753723
  • ISBN: 013175372X
  • Publication Date: 2007
  • Publisher: Prentice Hall

AUTHOR

Kotler, Philip, Andreasen, Alan

SUMMARY

Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organizations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting.Kotler, Philip is the author of 'Strategic Marketing for Non-profit Organizations ', published 2007 under ISBN 9780131753723 and ISBN 013175372X.

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