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9780131753723
Strategic Marketing for Non-profit Organizations
by Kotler, Philip, Andreasen, Alan
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- Condition: Acceptable
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- Provider Rating: 81%
- Ships From: Multiple Locations
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- Comments: IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible. 27
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Product details
- ISBN-13: 9780131753723
- ISBN: 013175372X
- Publication Date: 2007
- Publisher: Prentice Hall
AUTHOR
SUMMARY
Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organizations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting.Kotler, Philip is the author of 'Strategic Marketing for Non-profit Organizations ', published 2007 under ISBN 9780131753723 and ISBN 013175372X.
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