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173008

9780136689898

STRATEGIC MARKETING FOR EDUCATIONAL INSTITUTIONS

STRATEGIC MARKETING FOR EDUCATIONAL INSTITUTIONS
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Product details

  • ISBN-13: 9780136689898
  • ISBN: 0136689892
  • Publisher: Prentice Hall Professional Technical Ref

AUTHOR

Kotler, Philip, Fox, Karen F.

SUMMARY

This book reflects a strategic planning perspective and is sequenced to provide readers with a cumulative understanding of marketing and ability to apply these ideas directly to their own educational institutions.Kotler, Philip is the author of 'STRATEGIC MARKETING FOR EDUCATIONAL INSTITUTIONS' with ISBN 9780136689898 and ISBN 0136689892.

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