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9780004990378

Strategic Marketing: Cases, Concepts and Challenges

Strategic Marketing: Cases, Concepts and Challenges
$55.97
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  • Comments: Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Product details

  • ISBN-13: 9780004990378
  • ISBN: 0004990374
  • Publisher: HarperCollins Publishers

AUTHOR

Atkinson, John, Wilson, Ian

SUMMARY

Strategic Marketing is designed to give students and practitioners the opportunity to apply strategic marketing concepts to a variety of real-life organisational and national environments.Atkinson, John is the author of 'Strategic Marketing: Cases, Concepts and Challenges' with ISBN 9780004990378 and ISBN 0004990374.

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