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9780471309567

Strategic Market Management

Strategic Market Management
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Product details

  • ISBN-13: 9780471309567
  • ISBN: 0471309567
  • Edition: 4
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Aaker, David A.

SUMMARY

David Aaker is professor of Marketing, Emeritus at the Haas School of Business, University of California BerkeleyAaker, David A. is the author of 'Strategic Market Management' with ISBN 9780471309567 and ISBN 0471309567.

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