127371
9780030226137
Strategic Management: Concepts for Managers
by Larry Stimpert, Irene M. Duhaime, L. J. Bourgeois
About this item
- Condition: Good
- Provider: Bonita
- Provider Rating: 0%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Product details
- ISBN-13: 9780030226137
- ISBN: 0030226139
- Edition: 2
- Publisher: Harcourt
AUTHOR
SUMMARY
Leading case expert L.J. Bourgeois is teamed with well-known researchers and instructors Irene Duhaime and Larry Stimpert, to author the second editon of Strategic Management. A premiere text and casebook, it is unique in that is emphasizes the importance of strategic management from the role of a general manager. In this new edition, special attention is given to the competitive advantage any firm may have with its product or service, as well as to competitive advantage a firm may have within its structure.Larry Stimpert is the author of 'Strategic Management: Concepts for Managers' with ISBN 9780030226137 and ISBN 0030226139.
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