3781779
9780131547162
For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.Hesterly, William is the author of 'Strategic Management And Competive Advantage Concepts', published 2005 under ISBN 9780131547162 and ISBN 013154716X.
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