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9780131547162

Strategic Management And Competive Advantage Concepts

Strategic Management And Competive Advantage Concepts
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  • Condition: Good
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  • Comments: paperback. cover and corner wear. creased covers.

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  • ISBN-13: 9780131547162
  • ISBN: 013154716X
  • Publication Date: 2005
  • Publisher: Prentice Hall PTR

AUTHOR

Hesterly, William, Barney, Jay

SUMMARY

For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.Hesterly, William is the author of 'Strategic Management And Competive Advantage Concepts', published 2005 under ISBN 9780131547162 and ISBN 013154716X.

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