Name: Strategic Management and Competitive Advantage Concepts
ISBN: 9780136135203

by Hesterly, William, Barney, Jay B.

Strategic Management and Competitive Advantage Concepts

by Hesterly, William, Barney, Jay B.

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ISBN-13: 9780136135203
ISBN: 013613520X
Edition: 2
Publication Date: 2007
Publisher: Prentice Hall

AUTHOR

Hesterly, William, Barney, Jay B.

SUMMARY

For courses in strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.Hesterly, William is the author of 'Strategic Management and Competitive Advantage Concepts', published 2007 under ISBN 9780136135203 and ISBN 013613520X.

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