Strategic Management and Business Policy Cases

For senior-level and introductory graduate-level courses in Strategic Management and Business Policy. This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this fieldfrom competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location.Wheelen, Thomas L. is the author of 'Strategic Management and Business Policy Cases', published 2001 under ISBN 9780130651327 and ISBN 013065132X.