Strategic Issues in International Retailing

Existing concepts and theories of international business fit uneasily with international retailing. New ideas and approaches are needed to understand the activity of international retailers. Strategic Issues in International Retailing illustrates and evaluates the strategies of international retailers, exploring concepts and developing theories that enable an understanding of retailing at an international level. This accessible and informed text is illustrated with in-depth case studies of international retailers including: Inditex-Zara Carrefour The Boots Group PLC Royal Ahold Tesco. Strategic Issues in International Retailing is a significant contribution to the field, and a must-read for all those studying or working in international retail.Dawson, John is the author of 'Strategic Issues in International Retailing', published 2006 under ISBN 9780415343701 and ISBN 0415343704.