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9780750679800
Strategic Integrated Marketing Communications
by Larry Percy
by Larry Percy
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Product details
- ISBN-13: 9780750679800
- ISBN: 0750679808
- Edition: 0
- Publication Date: 2011
- Publisher: Routledge
AUTHOR
SUMMARY
This comprehensive textbook deals with all aspects of integrated marketing communication from a strategic perspective.Larry Percy is the author of 'Strategic Integrated Marketing Communications', published 2011 under ISBN 9780750679800 and ISBN 0750679808.
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