Name: Strategic Electronic Marketing Managing E-Business
Author: Kleindl, Brad Alan
ISBN: 9780324072648

by Kleindl, Brad Alan

Strategic Electronic Marketing Managing E-Business

by Kleindl, Brad Alan

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ISBN-13: 9780324072648
ISBN: 0324072643
Publisher: Cengage South-Western

AUTHOR

Kleindl, Brad Alan

SUMMARY

Strategic Electronic Marketing takes a systems & relationships approach to exploring e-business marketing. This text addresses the basic principles that underlie marketing & how e-business marketing techniques will fundamentally change the traditional marketing process. Kleindl prepares the reader for a career in a rapidly changing environment of non-linear, online, interactive advertising, new product development & distribution processes & reliance on databases.Kleindl, Brad Alan is the author of 'Strategic Electronic Marketing Managing E-Business' with ISBN 9780324072648 and ISBN 0324072643.

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