3588181
9780071457507
Strategic Database Marketing
by Hughes, Arthur Middleton
458959
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Product details
- ISBN-13: 9780071457507
- ISBN: 007145750X
- Edition: 3
- Publication Date: 2005
- Publisher: McGraw-Hill
AUTHOR
SUMMARY
Arthur Middleton Hughes is one of the acknowledged pioneers in database marketing, with more than twenty-five years of experience designing and building marketing databases for such companies as Compaq, Western Union, Nestle, US West, BMW, and Universal Music. Hughes is the vice president/solutions architect of KnowledgeBase Marketing, a subsidiary of Young & RubicamHughes, Arthur Middleton is the author of 'Strategic Database Marketing', published 2005 under ISBN 9780071457507 and ISBN 007145750X.
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