Strategic Communication in Business and the Professions

Designed for introductory business and organizational communication classes, this text focuses on teaching students to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety--with the end goal of empowering students to approach any business communication situation with confidence. Basic communication contexts--interpersonal, group, and public speaking--are applied to the business setting. The Fifth Edition addresses current challenges to business communication presented by new technology, the global marketplace, and diversity within the workforce. Updated Real-World Applications: Practicing Business Communication boxes examine communication practies in a wide range of businesses then tie the information into the chapter content with a series of critical-thinking questions. Strategic Skills give students tools they will need as they transition from the classroom to a business setting. Ethical Issues boxes challenge students to think critically about the role ethics takes in business communication.Gustav Friedrich is the author of 'Strategic Communication in Business and the Professions' with ISBN 9780618432493 and ISBN 0618432493.