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9780134892498

Strategic Brand Management : Building, Measuring, and Managing Brand Equity

Strategic Brand Management : Building, Measuring, and Managing Brand Equity
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  • ISBN-13: 9780134892498
  • ISBN: 0134892496
  • Edition: 5
  • Publication Date: 2019
  • Publisher: Pearson Education

AUTHOR

Keller, Kevin Lane, Swaminathan, Vanitha

SUMMARY

Keller, Kevin Lane is the author of 'Strategic Brand Management : Building, Measuring, and Managing Brand Equity', published 2019 under ISBN 9780134892498 and ISBN 0134892496.

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