2075821
9780130411501
Strategic Brand Management Building, Measuring, and Managing Brand Equity
by Keller, Kevin Lane
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- Condition: Good
- Provider: gotextbooks sales Contact
- Provider Rating: 61%
- Ships From: Little Rock, AR
- Shipping: Standard
496390
List Price
Discount
93% Off
You Save
$145.40
About this item
- Condition: Good
- Provider: GoTextbooks Contact
- Provider Rating: 77%
- Ships From: Little Rock, AR
- Shipping: Standard
Product details
- ISBN-13: 9780130411501
- ISBN: 0130411507
- Edition: 2
- Publication Date: 2002
- Publisher: Prentice Hall
AUTHOR
SUMMARY
Incorporating developments from both academia and industry, this exploration of brands, brand equity and strategic brand management combines a theoretical foundation with numerous techniques and practical insights. Suitable for both graduates and upper-level undergraduates.Keller, Kevin Lane is the author of 'Strategic Brand Management Building, Measuring, and Managing Brand Equity', published 2002 under ISBN 9780130411501 and ISBN 0130411507.
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