Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition

Name: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
Rating: 4.50 (1 reviews)
Author: Kevin Lane Keller
ISBN: 9780132664257

by Kevin Lane Keller

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ISBN-13: 9780132664257
ISBN: 0132664259
Edition: 4th
Publication Date: 2012
Publisher: Prentice Hall

AUTHOR

Kevin Lane Keller

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SUMMARY

Kevin Lane Keller is the author of 'Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition', published 2012 under ISBN 9780132664257 and ISBN 0132664259.

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