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5329340

9780131888593

Strategic Brand Management (3rd Edition)

Strategic Brand Management (3rd Edition)
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Product details

  • ISBN-13: 9780131888593
  • ISBN: 0131888595
  • Edition: 3
  • Publication Date: 2007
  • Publisher: Prentice Hall

AUTHOR

Kevin Lane Keller

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SUMMARY

Incorporating developments from both academia and industry, this exploration of brands, brand equity and strategic brand management combines a theoretical foundation with numerous techniques and practical insights. Suitable for both graduates and upper-level undergraduates.Kevin Lane Keller is the author of 'Strategic Brand Management (3rd Edition)', published 2007 under ISBN 9780131888593 and ISBN 0131888595.

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