3557576
9780131278226
Strategic Analysis And Action
by Crossan, Mary M., Fry, Joseph N., Killing, J. Peter
About this item
- Condition: Good
- Provider: gotextbooks sales Contact
- Provider Rating: 60%
- Ships From: Little Rock, AR
- Shipping: Standard
About this item
- Condition: Good
- Provider: GoTextbooks Contact
- Provider Rating: 77%
- Ships From: Little Rock, AR
- Shipping: Standard
Product details
- ISBN-13: 9780131278226
- ISBN: 0131278223
- Edition: 6
- Publication Date: 2004
- Publisher: Prentice Hall PTR
AUTHOR
SUMMARY
Designed to complement case analysis in university and professional strategic management courses. This book aims to develop the basic general management skills required to understand a business, sense the opportunities and problems that it faces, deal effectively wth strategic decisions, and set in place the people and operations to implement those decisions. The authors have focused on analytic concepts that contribute to a practical understanding of specific strategic issues; these concepts are linked into a comprehensive framework that helps students learn to set priorities for both analysis and action.Crossan, Mary M. is the author of 'Strategic Analysis And Action ', published 2004 under ISBN 9780131278226 and ISBN 0131278223.
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