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2075815

9780199274895

Strategic Advertising Management

Strategic Advertising Management
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Product details

  • ISBN-13: 9780199274895
  • ISBN: 0199274894
  • Publication Date: 2005
  • Publisher: Oxford University Press, Incorporated

AUTHOR

Percy, Larry, Elliott, Richard

SUMMARY

Richard Elliott is Professor of Marketing & Consumer Research, Warwick Business School, and prior to this was Professor of Marketing at the University of Exeter.Percy, Larry is the author of 'Strategic Advertising Management', published 2005 under ISBN 9780199274895 and ISBN 0199274894.

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