Staying Small Successfully

In this new book by a veteran of the design industry, proven strategies are mapped out for setting up a small business or guiding an existing one to success. Using miniprofiles of successful small design firms, Staying Small Successfully pinpoints exactly what has enabled them to flourish. You'll learn: How to develop effective plans and strategies. Many firms flounder because they have no vision, or plan, for the future. Chapter 1 outlines the six elements of the strategic planning process. How to focus your practice. Many firms spend years struggling with only "average" profit levels. Chapter 2 shows you how to double the average profit levels by focusing on a specific niche. How to service the client. Retaining repeat clients is one of the toughest challenges for a new company. Chapter 3 shows you how to build a loyal clientele as well as a solid reputation for impeccable service. How to hire the best and the brightest. Chapter 4 describes how to make your company a magnet for top talent. How to manage the bottom line. Chapter 6 shows you how to measure the financial health of your firm with key financial measures -using only a one page report. How to master the psychology of winning. Chapter 9 details the tough choices you must make when running a small firm and their impact on your firm's style, flow, and ultimate success. You'll also have instant access to useful resources-like checklists and flowcharts plus numerous appendices containing a listing of design firm management consultants, a typical marketing plan, a survey of typical marketing costs, and a survey of successful small firms-that will put your firm quickly on track. Insightful and assuring, Staying Small Successfully shows you how to meet your profit goals and manage your growth rate-by staying small.Stasiowski, Frank A. is the author of 'Staying Small Successfully' with ISBN 9780471506522 and ISBN 0471506524.