Starting a Successful Business

[!Front cover!] [!Sunday Times logo!] Starting a Successful Business Start up and grow your own company 6th Edition Michael Morris Business Enterprise Guide [!Spine!] [!Sunday Times logo!] 6th Edition Starting a Successful Business Morris [!KP logo!] [!Back cover!] [!Sunday Times logo!] "Takes the reader through the whole start-up process step-by-step, highlighting pitfalls and covering all the major considerations." Job Scene "Ideal for entrepreneurs... highly recommended." George Cox, Former Director General, Institute of Directors Setting up a small business and ensuring its survival can be a risky and daunting task. When a new business fails, often within a year, it is mainly due to a lack of proper preparation and forward planning. This sixth edition of Starting a Successful Business is the definitive guide to setting up a business that will thrive. Covering all the information needed to turn exciting new business ideas into stable and profitable businesses, it takes you through each important step of the start-up process in a clear, accessible way. The major problems facing any new business are discussed, potential pitfalls are highlighted and practical advice is offered on topics such as: what sort of business to start; business planning; marketing, selling and advertising; finances and financial control; e-business and the small firm; business law; management of operations; employing staff. Starting a Successful Business will show you how to make your business a success, keep you from making costly mistakes and save you time and money in the process. Michael Morris has tutored for various business schools and has extensive experience as a consultant to small firms. He is the author of First-Time Manager, also published by Kogan Page. 12.99 US$24.95 ISBN 978 0 7494 5105 9 [!insert barcode!] Business and management [!KP logo!] Kogan Page 120 Pentonville Road London N1 9JN United Kingdom www.kogan-page.co.uk www.timesonline.co.uk Kogan Page US 525 South 4th Street, #241 Philadelphia PA 19147 USAMorris, Michael J. is the author of 'Starting a Successful Business', published 2008 under ISBN 9780749451059 and ISBN 074945105X.