Start Small Finish Big

In 1965, 17-year-old Fred DeLuca opened his first Subway sandwich shop with a $1,000 loan. Thirty-four years later, his franchise's sales generate over $3 billion from more than 13,000 stores in 60 countries. Now, those same principles that have nourished DeLuca's dream can be adapted by others--especially those starting with limited capital from small loans. Offering solid business lessons & anecdotes of his own, as well as those of other successful entrepreneurs, DeLuca describes business strategies, including: . beginning with an idea . continually improving your business . believing in your people . attracting customers every day . earning your reputation . & taking those first bold steps, among others.DeLuca, Fred is the author of 'Start Small Finish Big' with ISBN 9780446524025 and ISBN 0446524026.