5455605
9780132285353
Sports Marketing: A Strategic Perspective (4th Edition)
by Matthew D Shank
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- Ships From: Columbus, OH
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- Comments: ALTERNATE EDITION: Softcover, International Edition. Softback International edition. Has the same contents as US edition guaranteed. Ships SAME or NEXT business day. Receive in 4-6 business days. This book could be black and white.
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- Comments: 4. KEY BENEFIT: Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women's sports and the globalization of sport.KEY TOPICS: This edition concentrates on the rising costs, escalating salaries, the price of Good stadiums and arenas, and sports ethics versus the incre
Product details
- ISBN-13: 9780132285353
- ISBN: 0132285355
- Edition: 4
- Publication Date: 2008
- Publisher: Prentice Hall
AUTHOR
3 Customer Product ReviewsSUMMARY
Written from a strategic marketing perspective, this book explores the complex and diverse nature of sports marketing. The author presents a framework to help explain and organise the process, and looks at how principles are applied in practice.Matthew D Shank is the author of 'Sports Marketing: A Strategic Perspective (4th Edition)', published 2008 under ISBN 9780132285353 and ISBN 0132285355.
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