1634119
9781591021124
In this comprehensive overview of the sports industry Phil Schaaf traces the global evolution of sports entertainment, dissects current trends, and forecasts the likely evolution of sports as a major international enterprise. For students interested in a career in sports entertainment or professionals already in the business, as well as casual fans, Sports Inc has the latest information on one of the most dynamic and growing areas of the entertainment industry today.Schaaf, Phil is the author of 'Sports, Inc. 100 Years of Sports Business' with ISBN 9781591021124 and ISBN 159102112X.
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