5326040
9780538445146
Sports and Entertainment Marketing
by Kaser, Ken, Oelkers, Dotty B.
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- Condition: New
- Provider: Bookjunction
- Provider Rating: 73%
- Ships From: STERLING HEIGHTS, MI
- Shipping: Standard
- Comments: New, US edition. Satisfaction guaranteed!!
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About this item
- Condition: Good
- Provider: BooksRun
- Provider Rating: 95%
- Ships From: Philadelphia, PA
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Product details
- ISBN-13: 9780538445146
- ISBN: 0538445149
- Edition: 3
- Publication Date: 2007
- Publisher: Thomson Learning College
AUTHOR
SUMMARY
SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.Kaser, Ken is the author of 'Sports and Entertainment Marketing ', published 2007 under ISBN 9780538445146 and ISBN 0538445149.
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