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9780538438292

Sports and Entertainment Management (Fbla - All)

Sports and Entertainment Management (Fbla - All)
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  • ISBN-13: 9780538438292
  • ISBN: 0538438290
  • Edition: 1
  • Publication Date: 2004
  • Publisher: Cengage Learning

AUTHOR

John R Brooks, Ken Kaser

SUMMARY

Learn marketing and business management while focusing on sports with SPORTS AND ENTERTAINMENT MANAGEMENT. This marketing and business management textbook uses topics in the sports and entertainment industries to cover the basic functions of management as outlined in national and state standards. Along the way, you'll also discover powerful information about leadership, finance, product and people management, customer relations, sales, and much more.John R Brooks is the author of 'Sports and Entertainment Management (Fbla - All)', published 2004 under ISBN 9780538438292 and ISBN 0538438290.

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