4752681
9780786427185
Sporting Goods Industry History, Practices And Products
by Lipsey, Richard A., Doyle, Thomas B.
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About this item
- Condition: Good
- Provider: 369pyramidinc Contact
- Provider Rating: 100%
- Ships From: Multiple Locations
- Shipping: Standard
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Product details
- ISBN-13: 9780786427185
- ISBN: 0786427183
- Publication Date: 2006
- Publisher: McFarland & Company, Incorporated Publishers
AUTHOR
SUMMARY
"This work offers insight into every major function of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers' products and shares; channels of distribution; sports medicine and product liability; sports marketing, including licensing, endorsement and sponsorship; the use of traditional media and market research; sales trends and profitability; and e-commerce"--Provided by publisher.Lipsey, Richard A. is the author of 'Sporting Goods Industry History, Practices And Products', published 2006 under ISBN 9780786427185 and ISBN 0786427183.
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