Sport, Media and Society

Both sport and media studies are growth fields at the moment, and courses dealing with the contemporary media tend to be popular. Surprisingly, there is not a good, concise guide to studying sport and the media, so this book will fill a gap in the market. It teaches students how to interpret different kinds of media when reading sport. It has been carefully organized to include both US and UK case studies with some international examples thrown in. Examples are drawn from popular media: Sports Illustrated, Bend it Like Beckham, the Superbowl, Nike ads, etc. Race, ethnicity, gender and class are all discussed, as well as a range of media including the internet.Kennedy, Eileen is the author of 'Sport, Media and Society' with ISBN 9781845206864 and ISBN 184520686X.