5326009
9780736060523
Sport Marketing - 3rd Edition
by Bernard Mullin, Stephen Hardy, William Sutton
About this item
- Condition: Good
- Provider: IndianaBookCompany Contact
- Provider Rating: 89%
- Ships From: Marion, IN
- Shipping: Standard, Expedited
- Comments: Ships same or next business day with delivery confirmation. Good condition. May or may not contain highlighting. Expedited shipping available.
About this item
- Condition: Good
- Provider: GoTextbooks Contact
- Provider Rating: 77%
- Ships From: Little Rock, AR
- Shipping: Standard
Product details
- ISBN-13: 9780736060523
- ISBN: 0736060529
- Edition: 3
- Publication Date: 2007
- Publisher: Human Kinetics
AUTHOR
1 Customer Product ReviewsSUMMARY
This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.Bernard Mullin is the author of 'Sport Marketing - 3rd Edition', published 2007 under ISBN 9780736060523 and ISBN 0736060529.
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