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2072899

9781859737996

Sport and Corporate Nationalisms

Sport and Corporate Nationalisms
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Product details

  • ISBN-13: 9781859737996
  • ISBN: 1859737994
  • Publication Date: 2005
  • Publisher: Berg Publishers

AUTHOR

Silk, Michael L., Andrews, David L., Cole, C. L.

SUMMARY

This is an analysis of the growing evolution of marketing strategies in the world of sport. It looks at the relationship between sport and transnational corporate capitalism and the effect this has on national cultural identities.Silk, Michael L. is the author of 'Sport and Corporate Nationalisms', published 2005 under ISBN 9781859737996 and ISBN 1859737994.

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