1617330
9781403905192
Sonic Branding An Introduction
by Jackson, Daniel, Fulberg, Paul
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About this item
- Condition: Good
- Provider: Bonita
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Product details
- ISBN-13: 9781403905192
- ISBN: 1403905193
- Publisher: Palgrave Macmillan
AUTHOR
SUMMARY
Brands have become very important as sources of value and a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands, but this book defines a new competitive arena in the creation and development of brands--sound. Sonic branding is a new, fast-growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.Jackson, Daniel is the author of 'Sonic Branding An Introduction' with ISBN 9781403905192 and ISBN 1403905193.
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