Sold! How to Make It Easy for People to Buy from You

SOLD how to make it easier for people to buy from you "Wether its products or services, today you either sell in cluttered, competitive markets or you are already dead. Sold! does for selling what 'unplugged' did for rock music - it brings it back to core competencies and basics. The latter was badly needed - and so is Sold! " Barry Gibbons, Former Chairman & CEO, Burger King Corp. " Sold! highlights how easy and straightforward selling can be - anyone practicing these principles is bound to be successful." Julian Richer, Founder of Richer Sounds (Most Successful retailer ever, The Guinness Book of Records) "With Sold! Steve Martin and Gary Colleran have achieved a rare success, delivering genuinely instructive material in an engaging and entertaining fashion. As a result, sales professionals who read it are themselves likely to experience rare success, for the book is a highly effective guide for creating long-term customers." Professor Robert B.Cialdini PhD, Professor of Psycology, Arizona State University. Author of the world's best selling book on influencing skills, Influence - Science and Practice. Selling is being made too complicated - and that is bad news for performance. It's time to reassess what effective sales performance is really all about. It's time to focus on critical sales factors that really make a difference. It's time to make it easy for your customers to buy from you. Sold! is a short but very smart guide to making it easy for people to buy what you are selling - whether you sell products, services or ideas. It delivers great sales guidelines with refreshing clarity and brevity. Would you like a simpler, more effective, more sustainable way to sell? Sold!Martin, Steve is the author of 'Sold! How to Make It Easy for People to Buy from You' with ISBN 9780273675181 and ISBN 0273675184.