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9780081017548

Social Media in the Marketing Context : A State of the Art Analysis and Future Directions

Social Media in the Marketing Context : A State of the Art Analysis and Future Directions
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Product details

  • ISBN-13: 9780081017548
  • ISBN: 0081017545
  • Publication Date: 2016
  • Publisher: Elsevier Science & Technology

AUTHOR

Dwivedi, Yogesh K., Plume, Cherniece J., Slade, Emma L.

SUMMARY

Dwivedi, Yogesh K. is the author of 'Social Media in the Marketing Context : A State of the Art Analysis and Future Directions', published 2016 under ISBN 9780081017548 and ISBN 0081017545.

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