1607167
9780789017178
Social Marketing
by Ewing, Michael T.
370333
About this item
- Condition: Good
- Provider: Bonita
- Provider Rating: 0%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Product details
- ISBN-13: 9780789017178
- ISBN: 0789017172
- Publisher: Routledge
AUTHOR
SUMMARY
Examining the 'how' and the 'why' of this growing trend in marketing, this text offers an overview of recent global developments in social marketing, a study comparing the effectiveness of a CRM programme with that of 'ambush' advertising, a case study of charity marketing, & much more.Ewing, Michael T. is the author of 'Social Marketing' with ISBN 9780789017178 and ISBN 0789017172.
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