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9781412956475
Social Marketing: Influencing Behaviors for Good
by Kotler, Philip, Lee, Nancy R.
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- Condition: Very Good
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- Comments: . . All orders9781501153198 guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofi t job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
Product details
- ISBN-13: 9781412956475
- ISBN: 1412956471
- Edition: 3
- Publication Date: 2007
- Publisher: SAGE Publications
AUTHOR
SUMMARY
This textbook examines how social marketing can be used as a strategy for changing behaviour. It highlights successful social change campaigns and provides the framework for using the full marketing mix.Kotler, Philip is the author of 'Social Marketing: Influencing Behaviors for Good', published 2007 under ISBN 9781412956475 and ISBN 1412956471.
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