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9781412916349

Social Marketing in the 21st Century

Social Marketing in the 21st Century
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Product details

  • ISBN-13: 9781412916349
  • ISBN: 1412916348
  • Publication Date: 2005
  • Publisher: SAGE Publications, Inc

AUTHOR

Alan R. Andreasen

SUMMARY

'Social Marketing in the 21st Century' is well-grounded in scholarship, synthesises a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioural change through social marketing.Alan R. Andreasen is the author of 'Social Marketing in the 21st Century', published 2005 under ISBN 9781412916349 and ISBN 1412916348.

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